Example Curriculum
Introduction
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The Foundation
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Content Creation
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- Choosing Content Paths (2:03)
- Path #1: Leading Your Tribe (4:48)
- Path #2: Discovering for your Audience (4:39)
- Path #3: Reporting to your Audience (5:05)
- The New & Improved Content Matrix (5:55)
- Rapid Content Iteration (4:19)
- Copywriting 101 (12:07)
- Daily Content Workflow (7:38)
- 4-Step Dwell Time Process (3:17)
- Listening for Customer Problems (5:31)
- Using Analytics to Repurpose (5:31)
- Content Creation: Action Steps (4:01)
Quick Intermission
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Building Your Tribe
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LinkedIn Lead Capture
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Business Workflow
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What's Next?
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