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The Operating System
Introduction
Welcome & My Journey (5:27)
The Resource Guide
The Full Course Slides in PDF
The Foundation
Define Your Sub-niche (7:08)
Your Persona Build (1:35)
Trait #1: Backstory (6:01)
Trait #2: Polarization (6:14)
Trait #3: Stories (5:18)
The Foundation: Action Steps (1:03)
Content Creation
Choosing Content Paths (2:03)
Path #1: Leading Your Tribe (4:48)
Path #2: Discovering for your Audience (4:39)
Path #3: Reporting to your Audience (5:05)
The New & Improved Content Matrix (5:55)
Rapid Content Iteration (4:19)
Copywriting 101 (12:07)
Daily Content Workflow (7:38)
4-Step Dwell Time Process (3:17)
Listening for Customer Problems (5:31)
Using Analytics to Repurpose (5:31)
Content Creation: Action Steps (4:01)
Quick Intermission
2 Quick Notes (1:14)
Building Your Tribe
Smart Audience Interaction (14:17)
Finding Relevant People (7:20)
Building Your Tribe: Action Steps (1:37)
LinkedIn Lead Capture
The Profile Funnel (9:07)
The "Hero" Section Of Your Profile (6:36)
Telling Prospects What You Do (8:44)
Closing With Social Proof & CTA (6:12)
LinkedIn Lead Capture: Action Steps (2:30)
Business Workflow
Inbound Strategy (9:02)
Outbound Strategy (8:04)
Selling on LinkedIn (16:38)
Business Workflow: Action Steps (2:02)
What's Next?
A note from me... (1:01)
BONUS: Join our A&I Team!
BONUS: The Swipe File: My Top 50 LinkedIn Posts
BONUS: Create your own "Swipe File" (5:06)
BONUS: My full tech stack
Make 35% commission as an affiliate! (1:25)
Need additional help? Work with me 1:1
The New & Improved Content Matrix
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